DPD Czech Republic

Interactive training that transcribed
Customer Satisfaction Records

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1st Place Sabre Awards 2024
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1st place Lemur 2023
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1st place Phoenix content marketing 2023

Experimental format,
which no one has tried before. Real results that no one expected.

We turned the training into an interactive story filled with courier slang, boyish humor and unexpected situations. We let the participants of the training decide on its course. For an even more immersive experience, the video is shot from a first-person perspective. The surprisingly successful experiment subsequently transformed into an international educational platform with positive results in 5 markets of Europe.

A man wearing a mask holds a box.
REC

Creative solutions,
whose results exceeded expectations

92,4 %
Record increase
Customer Satisfaction
+81,46 %
Record value
NPS
5 států
International Reach
in the CEE region
Customer survey results based on responses 345,000 respondents.
A man with a beard and mustache smiling for the camera.
If there's anything to rely on Realness, it's their original ideas and superior results.

Vít Řezníček | Marketing Manager | DPD Czech Republic

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Our strategy?
Turn training into interactive entertainment

Approximation
Use language and humor that is close to couriers.
Narrativization
Build a story on the situations that the couriers themselves experience.
Gamification
Actively engage the audience in the development of the story.

What to do with the parcel?

Hodit
za plot
Poslat
zákazníka
na depo
A woman in a red cap and red shirt is pulling a cart full of boxes.

Pipeline videos:
thoughtful mechanism of an interactive story

What is the life of a courier?
Come on in!

We wanted the couriers
they laughed. And they laughed more,
than we expected.

3300

trained couriers

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In Velké Přílepy, CX training took place with 100% participation and the message definitely fell on fertile ground.

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Filip Starzinský | Depo Manager Velké Přílepy | DPD CZ
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This is really cool! :-) I am sure that all couriers will like it. I laughed out loud while I was watching it.

Hungary Flag
Roxána Kányai | Marketing Coordinator | DPD Hungary
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The first emotion was simply surprise. I have never experienced couriers being able to absorb any of the educational activities as they did with interactive CX video. To get the full attention of the courier through classical training is almost impossible.

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Aleš Hejlek | Manažer vzdělávání a rozvoje | DPD CZ
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CX workshop in Hradec Králové delivered a message
and well entertained!

Czech Flag
Nikola Dejl | Driver Relations Specialist | DPD CZ
Enough was the catchphrase,
let's talk about the results.

Kick it
in person!

Get in touch
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